Privacy Policy – VarMoto

At VarMoto, your privacy isn’t an afterthought — it’s a priority. This Privacy Policy explains in clear terms how we handle your information, from contact details you share with us to cookies used for analytics and advertising. We follow industry-best practices, align with India’s SPDI Rules, and are future-ready for the DPDP Act while also meeting GDPR and CPRA requirements. In addition, this page includes our Legal Disclaimer, which sets clear boundaries on liability, third-party tools, and external links. By being transparent about data use, rights, and limitations, we aim to build trust and give you full control over your online experience with us.

Entity: VarMoto Digital Services (proprietorship of Monika Rai)
Trading Name: “VarMoto Digital Services” or “VarMoto”
Grievance Officer: Varun Kumar ([email protected])

1. Introduction

VarMoto (“we,” “our,” “us”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit https://www.varmoto.com/ or interact with our services.

This Policy aligns with:

India’s Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and is future-ready for India’s Digital Personal Data Protection Act, 2023 (DPDP Act).
International standards including the EU/UK GDPR and the California Privacy Rights Act (CPRA) where applicable.

2. Information We Collect

We may collect the following categories of information:

Directly provided: Your name, email, phone number, and any details you enter in forms or send to us via email/WhatsApp.
Automatically collected (via GA4, Cloudflare): IP address (anonymized where possible), browser/device info, geographic location, and site interaction data.
Lead capture tools: Data submitted via WordPress forms, Google Forms, WhatsApp click-to-chat.
Testimonials/Reviews: Information you provide voluntarily through Google Reviews, Clutch, GoodFirms, email, or forms.

We do not collect payment information, as no payments are processed on our website.

3. How We Use Your Information

We use collected data to:

Respond to your inquiries and deliver our services.
Improve website performance and user experience.
Run analytics (via GA4) to measure traffic and engagement.
Support advertising campaigns (Google Ads, Meta Pixel).
Collect and display testimonials/reviews with your consent.

4. Cookies and Tracking

Our website uses cookies and similar technologies.

4.1 What Are Cookies?

Cookies are small text files placed on your device by your browser when you visit a site. They help us understand usage, improve functionality, and deliver relevant content.

4.2 Types of Cookies We Use

Essential Cookies: Required for site functionality (e.g., security, load balancing via Cloudflare).
Analytics Cookies (GA4): Help us measure visits, traffic sources, and site engagement. GA4 anonymizes IP addresses.
Advertising Cookies : Google Ads and Meta Pixel may be used for retargeting and performance marketing.
Preference Cookies: Remember your choices (e.g., cookie consent settings).

4.3 Cookie Consent Management

We use CookieYes to display a cookie banner and manage your preferences.
Non-essential cookies (analytics, advertising) only load if you opt in.
You can change or withdraw your consent at any time through the “Cookie Settings” link in the site footer.

Consent Mode v2: In compliance with Google’s EU User Consent Policy, GA4 and ad tags adjust automatically based on your consent choices.

4.4 How to Control Cookies

Most browsers let you block or delete cookies via settings. Note: blocking cookies may affect site performance.

5. Data Sharing & Disclosure

We do not sell your personal data. We may “share” data in the CPRA sense (cross-context advertising).

We may disclose your information to:

Vendors/processors (Google, Cloudflare, Meta, LinkedIn) strictly for analytics, hosting, and advertising.
Legal authorities if required by law.

6. International Data Transfers

Because we use global service providers (Google, Meta, Cloudflare, LinkedIn, etc.), your personal data may be transferred to and processed in countries outside India.

Safeguards in place:

Vendors like Google and Meta participate in the EU–U.S. Data Privacy Framework (DPF).
Where DPF is not available, we rely on Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.

7. Data Retention

We retain data only as long as necessary:

Web leads (forms, WhatsApp, Google Forms): Up to 24 months unless you engage further.
Proposals & invoices: Retained indefinitely for business/legal record-keeping.
GA4 analytics data: Configured at a maximum retention of 24 months.
Testimonials/Reviews: Retained until withdrawn by you.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

Access, correct, or delete your personal information.
Withdraw consent for cookies.
Opt out of cross-context advertising (“Do Not Sell or Share” under CPRA).
File a complaint with a data protection authority.

To exercise your rights, contact [email protected].

9. Security

We implement reasonable security practices to safeguard your information, including encryption, limited access, and vendor due diligence.

10. Children’s Privacy

Our services are not directed at individuals under 18. We do not knowingly collect data from minors.

11. Updates to This Policy

We may update this Policy from time to time and at VarMoto’s sole discretion. VarMoto reserves the right to update this Privacy Policy and Disclaimer without prior notice.

12. Legal Disclaimer

“VarMoto Digital Services” or “VarMoto” or “www.varmoto.com” does not represent or endorse the accuracy or reliability of any information, content, or advertisements (collectively, “Materials”) contained on, distributed through, linked, downloaded, or accessed from this website, or the quality of any products, services, or other material displayed or obtained by you as a result of an advertisement or any information or offer available in connection with the services. Any reliance you place on such Materials is strictly at your own risk.

All information on this website is provided “as is”, with no guarantee of completeness, accuracy, or the results obtained from the use of this information, and without warranty of any kind, express or implied — including but not limited to warranties of performance, merchantability, and fitness for a particular purpose. Nothing herein shall substitute for your independent investigation, due diligence, or sound business judgment.

VarMoto shall not be liable for any direct, indirect, incidental, punitive, or consequential damages of any kind whatsoever with respect to the services, Materials, products, content, or any errors or omissions.

VarMoto may provide links to third-party websites, platforms, or tools (such as Google, Meta, LinkedIn, Clutch, or GoodFirms). We are not responsible for the privacy practices, content, or accuracy of those third-party sites. Users are encouraged to review their policies before engaging.

All names, trademarks, and logos mentioned are the property of their respective owners. Any offers, prices, or service details displayed on the website are subject to change at any time, without prior notice. VarMoto’s management decision regarding any dispute shall be final and binding.

Use of our website does not create a client–agency relationship unless a formal written agreement is executed.

13. Contact Us

For any questions or complaints about this Privacy Policy, contact:

Grievance Officer: Varun Kumar
Email: [email protected]